Course Development Services
We create over 2,500 courses every year. Our team of experts are well versed in content creation, course technology, and building a fully blueprinted course.
While we can leverage Pearson’s body of exceptional content, we can also build unique learning objects or an entirely custom-built course. We create content with responsive mobile design features aligned to Web Content Accessibility (WCAG) 2.0 standards.
Best-practice resources
Crafting a Learning Story
Explore this dynamic infographic to get the ideas and narratives you need to build your story.
Using Stories in Instruction
Discover ideas on how to create effective and engaging learning stories.
Meet our experts
Craig Gunderson
Director of Content and Multimedia Development for Course Design, Development, and Academic Research (CDDAR)
Craig Gunderson specializes in strategic online learning content deployment and coaches developers and their managers through content creation and implementation challenges. Craig’s 12+ years in the online education industry have resulted in a diverse background in building multimedia learning objects, web-interactivity best practices, graphics creation, LMS expertise, and learning design theory.
Craig’s team is made up of web developers, graphics specialists, motion graphics animators, UX/UI experts, audio and video editors, and project managers in Illinois, Indiana, Colorado, and Toronto. Craig has a BFA in Illustration and is based in Chicago.
Dave Larson
Manager of Web Content Development for Course Design, Development, and Academic Research (CDDAR)
Dave Larson heads up the Content Services team. Dave has been with Pearson for more than 10 years in several roles, ranging from quality assurance to content development, and now he supports these roles, leveraging his experience in making quality, timely deliveries while always looking for opportunities to gain efficiency in processes.
The CDDAR team strives to be consultative in nature—sharing experiences across roles—and success lies in the willingness to take on a variety of projects and look at each as an opportunity to deliver a custom solution that provides learners with effective use of technologies to meet their learning goals. Collectively, the seven members of the Content Services team have nearly sixty years of experience working at Pearson and in other positions across the content development industry.
Jeff Rhodes
Lead Web Content Developer for Course Design, Development, and Academic Research (CDDAR)
Jeff Rhodes is a technology enthusiast and has been building and developing courses with Pearson for over six years. Jeff has led the successful development of thousands of courses during his career at Pearson. No project is too big or too small for Jeff. Whether he is building five courses or one hundred courses at a time, each course receives the same attention to detail and support.
Jeff works closely with Instructional Designers and clients to take concepts and ideas and digitally convert them into the canvas that is online courses. Once all the details have been decided, he brings in a team of developers to bring them all to life. Another strength of Jeff’s is problem solving. After Jeff determines the best solution, he creates amazingly detailed documentation for those involved to guide the situation or project to success.